Chattanooga ice cream case analysis

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Chattanooga ice cream case analysis

Despite its bucolic trademark image of a barefoot country girl leading a milk cow, ice cream maker Blue Bell Creameries means business. It offers some 20 ice cream flavors year-round and about 35 rotating flavors.

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While Blue Bell is considered to be a regional brand with distribution in certain regions of only 23 US statesit is one of the nation's most popular ice cream brands. In addition to ice cream, it makes yogurt, frozen treats ice cream sandwiches, fruit popssherbet, and low-fat and sugar-free ice creams.

Blue Bell works to expand from its base in Texas and surrounding areas, but it doesn't have plans for explosive growth, as it retains control over production and distribution of its products.

Operations The company operates production facilities in Alabama, Oklahoma, and Texas. Beginning inBlue Bell is expanding its primary plant in Brenham, Texas, with the construction of a ,sq. The move is the first major expansion at the facility since the early s and will allow the company to add 50 jobs at that location.

It maintains nearly 60 distribution facilities throughout the US. Even though the company keeps a roster of creative flavor combinations, its Homemade Vanilla is its top selling flavor. While some competitors have slimmed down the size of their ice cream containers to maintain profit margins, Blue Bell asserts that its ice cream will retain its true half-gallon size.

And to keep its customers coming back for favorite flavors while trying new ones each year, the creamery boasts an active product development group that churns out new flavors, such as its Rocky Mountain Road. While it prudently extends the reach of its business, Blue Bell in began distributing ice cream in the Las Vegas area.

To support its growth there, the company plans to open a 12,sq.

Chattanooga ice cream case analysis

The ice cream maker also built office and cold storage facilities in Tampa, Florida, and a distribution warehouse near Nashville, Tennessee, to support deliveries directly to foodservice operators and grocers in those areas.

In the ice cream maker expanded into Research Triangle region of North Carolina, after entering Charlotte eight years prior.It takes me back to childhood when my grandma would cook cobbler with ice cream for my grandpa and I.

Grandpa was usually more occupied with Irish Whiskey and Wheel of Fortune, but I loved it. Dewberry was one of the five original flavors introduced when Boots reopened in Dean Foods is one of the nation's leading food and beverage companies, producing a full line of dairy and soy products.

Find out more about our company, including our operations, guiding principles, community involvement and employment opportunities. An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and .

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Chattanooga ice cream case analysis

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Analysis of the case Lisa Benton. riculture has completed the analysis of a of cocacola seized at-Chattanooga Saturday and found said that the papers in the case will follow tim usual procedure and bo sent GJir n package of JellO Ice Cream-r Powder into a quart of milk and fluke two quarts of fine ice cream at-p one cent a dish.

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